People. plans, and process: Making your content strategy really stick

Creating engaging content is a journey. You’ve cleared your first hurdle of identifying a content problem, developing a strategy to solve it, and getting stakeholder buy-in. Now you’re ready to kick off your content project. But how do you move it from planning to published?

If you and your team struggle with where to start, what tasks to focus on first, or who should be involved in the process—this talk is for you. Learn how to turn your content strategy into a tactical plan that provides a clear view of what task to tackle first and an organized workflow for developing content with more clarity and less chaos.

You will leave this session with:

• A better understanding of how to turn your content strategy into action items
• A set of “building blocks” for creating a workflow for your content project
• Techniques for getting stakeholders to use and adhere to the workflow