Program

Morning walk/run

7:00 am

–

7:30 am

Activity

Morning walk/run

8:45 am

–

9:15 am

Main stage

Keynote

Content strategy: Then, now, and next

Kristina Halvorson

Founder and CEO, Brain Traffic

8:45 am

–

9:15 am

Keynote

Main stage

Content strategy: Then, now, and next

Kristina Halvorson

Founder and CEO, Brain Traffic

9:15 am

–

9:45 am

Main stage

Keynote

Demystifying content strategy for stakeholders and clients

Corey Vilhauer

Director of Strategy, Blend Interactive

9:15 am

–

9:45 am

Keynote

Main stage

Demystifying content strategy for stakeholders and clients

Corey Vilhauer

Director of Strategy, Blend Interactive

Demystifying content strategy for stakeholders and clients

9:45 am

–

10:15 am

Main stage

Keynote

Creating careful content—because the hardest things to say are the most important.

Helen Lawson

Lead Content Designer, Co-op Funeralcare

9:45 am

–

10:15 am

Keynote

Main stage

Creating careful content—because the hardest things to say are the most important.

Helen Lawson

Lead Content Designer, Co-op Funeralcare

Creating careful content—because the hardest things to say are the most important.

10:15 am

–

10:35 am

Break

10:15 am

–

10:35 am

Break

10:35 am

–

11:05 am

Main stage

Keynote

That's great, but how do I convince my boss? Overcoming bias to advocate for change

David Dylan Thomas

Founder, CEO, David Dylan Thomas, LLC

10:35 am

–

11:05 am

Keynote

Main stage

That's great, but how do I convince my boss? Overcoming bias to advocate for change

David Dylan Thomas

Founder, CEO, David Dylan Thomas, LLC

That's great, but how do I convince my boss? Overcoming bias to advocate for change

11:05 am

–

12:00 pm

Main stage

Panel

Perfectly imperfect content strategy

Candi Williams

Head of Content Design, Bumble

Sarah Winters

CEO and Founder, Content Design London

Malaika Carpenter

Principal Consultant, SayCred Media Group

Brittney Dunkins

Content Design Manager, Facebook

11:05 am

–

12:00 pm

Panel

Main stage

Perfectly imperfect content strategy

Candi Williams

Head of Content Design, Bumble

Sarah Winters

CEO and Founder, Content Design London

Malaika Carpenter

Principal Consultant, SayCred Media Group

Brittney Dunkins

Content Design Manager, Facebook

12:00 pm

–

1:30 pm

Exhibit Hall

Break

12:00 pm

–

1:30 pm

Break

Exhibit Hall

12:45 pm

–

1:05 pm

Nicollet A

Lunch and learn

Why content matters: Lessons for 2023 and beyond

Daniela Bloch

Product Manager, Parse.ly

12:45 pm

–

1:05 pm

Lunch and learn

Nicollet A

Why content matters: Lessons for 2023 and beyond

Daniela Bloch

Product Manager, Parse.ly

Why content matters: Lessons for 2023 and beyond

1:30 pm

–

2:20 pm

Nicollet D

Breakout

Confronting the "nobody reads" myth: Lessons from UX writing and research

Kelsey Shanesy

Senior Manager of Content Design, Target

1:30 pm

–

2:20 pm

Breakout

Nicollet D

Confronting the "nobody reads" myth: Lessons from UX writing and research

Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the "nobody reads" myth: Lessons from UX writing and research

1:30 pm

–

2:20 pm

Nicollet A

Breakout

Rebranding the audit: Getting your org jazzed about content maintenance projects

Dani French

Content Strategy Manager, Etsy

1:30 pm

–

2:20 pm

Breakout

Nicollet A

Rebranding the audit: Getting your org jazzed about content maintenance projects

Dani French

Content Strategy Manager, Etsy

Rebranding the audit: Getting your org jazzed about content maintenance projects

1:30 pm

–

2:20 pm

Nicollet BC

Breakout

People. plans, and process: Making your content strategy really stick

Malaika Carpenter

Principal Consultant, SayCred Media Group

1:30 pm

–

2:20 pm

Breakout

Nicollet BC

People. plans, and process: Making your content strategy really stick

Malaika Carpenter

Principal Consultant, SayCred Media Group

People. plans, and process: Making your content strategy really stick

2:20 pm

–

2:30 pm

Break

2:20 pm

–

2:30 pm

Break

2:30 pm

–

3:20 pm

Nicollet A

Breakout

Content strategy in space: How to navigate complex content campaigns at a universal scale

Shawn Rourk

Creative Director, Amazon

2:30 pm

–

3:20 pm

Breakout

Nicollet A

Content strategy in space: How to navigate complex content campaigns at a universal scale

Shawn Rourk

Creative Director, Amazon

Content strategy in space: How to navigate complex content campaigns at a universal scale

2:30 pm

–

3:20 pm

Nicollet D

Breakout

Separating fact from folklore: Let’s bust some common myths about doing research

Vidhika Bansal

Group Manager, Content Design, Intuit

2:30 pm

–

3:20 pm

Breakout

Nicollet D

Separating fact from folklore: Let’s bust some common myths about doing research

Vidhika Bansal

Group Manager, Content Design, Intuit

Separating fact from folklore: Let’s bust some common myths about doing research

2:30 pm

–

3:20 pm

Nicollet BC

Breakout

The ROI of content design: Proving value in your org

Sarah Etter

Senior Manager of Content Design, Procore

2:30 pm

–

3:20 pm

Breakout

Nicollet BC

The ROI of content design: Proving value in your org

Sarah Etter

Senior Manager of Content Design, Procore

The ROI of content design: Proving value in your org

3:20 pm

–

3:40 pm

Break

3:20 pm

–

3:40 pm

Break

3:40 pm

–

4:30 pm

Nicollet A

Activity

Confab trivia

Benjamin Kjos

Senior Creative Director, BI Worldwide

3:40 pm

–

4:30 pm

Activity

Nicollet A

Confab trivia

Benjamin Kjos

Senior Creative Director, BI Worldwide

3:40 pm

–

4:30 pm

Greenway A-J

Activity

Afternoon meditation

Erin Anderson-Kipp

Mindfulness Educator, The Goldrunner

3:40 pm

–

4:30 pm

Activity

Greenway A-J

Afternoon meditation

Erin Anderson-Kipp

Mindfulness Educator, The Goldrunner

3:40 pm

–

4:30 pm

Lakeshore B

Activity

Drawing games

Stephanie Watson

Independent Author, Cartoonist, and Educator

3:40 pm

–

4:30 pm

Activity

Lakeshore B

Drawing games

Stephanie Watson

Independent Author, Cartoonist, and Educator

6:30 pm

–

9:30 pm

Activity

All-attendee party

6:30 pm

–

9:30 pm

Activity

All-attendee party

Wednesday, May 3: Conference

9:00 am

–

9:50 am

Nicollet D

Breakout

Content doctrine: Bridging the gap between strategy and tactics

Jeff Eaton

Partner, Autogram

9:00 am

–

9:50 am

Nicollet D

Breakout

Content doctrine: Bridging the gap between strategy and tactics

Jeff Eaton

Partner, Autogram

Content doctrine: Bridging the gap between strategy and tactics

9:00 am

–

9:50 am

Nicollet BC

Breakout

How to track (and evolve with) content experience trends

Noz Urbina

Omnichannel Content Strategist, Urbina Consulting/OmnichannelX

9:00 am

–

9:50 am

Nicollet BC

Breakout

How to track (and evolve with) content experience trends

Noz Urbina

Omnichannel Content Strategist, Urbina Consulting/OmnichannelX

How to track (and evolve with) content experience trends

9:00 am

–

9:50 am

Nicollet A

Breakout

One subtask at a time: How to manage big content projects

Amanda Beck

Director, Business Marketing, Texas Association of School Boards

Deja Roberson

Digital Project Coordinator, Texas Association of School Boards

9:00 am

–

9:50 am

Nicollet A

Breakout

One subtask at a time: How to manage big content projects

Amanda Beck

Director, Business Marketing, Texas Association of School Boards

One subtask at a time: How to manage big content projects

Deja Roberson

Digital Project Coordinator, Texas Association of School Boards

9:50 am

–

10:00 am

Break

9:50 am

–

10:00 am

Break

10:00 am

–

10:50 am

Nicollet A

Breakout

Less talk: Designing beyond voice and tone

Matthew Rayback

Group Manager, Adobe

10:00 am

–

10:50 am

Nicollet A

Breakout

Less talk: Designing beyond voice and tone

Matthew Rayback

Group Manager, Adobe

Less talk: Designing beyond voice and tone

10:00 am

–

10:50 am

Nicollet BC

Breakout

How to right-size your content strategy projects

Katie Cohen

Content Strategy Director, Tank

10:00 am

–

10:50 am

Nicollet BC

Breakout

How to right-size your content strategy projects

Katie Cohen

Content Strategy Director, Tank

How to right-size your content strategy projects

10:00 am

–

10:50 am

Nicollet D

Breakout

Integrated storytelling: Video, platforms, and digital media

Ravi Jain

Senior Associate Director of Digital Media, Boston College

10:00 am

–

10:50 am

Nicollet D

Breakout

Integrated storytelling: Video, platforms, and digital media

Ravi Jain

Senior Associate Director of Digital Media, Boston College

Integrated storytelling: Video, platforms, and digital media

10:50 am

–

11:10 am

Break

10:50 am

–

11:10 am

Break

11:10 am

–

12:00 pm

Nicollet D

Breakout

Communicating your value: Gain influence, build partnerships, manage expectations, and get results

Hema Manwani

Senior UX Writer, CrowdStrike

11:10 am

–

12:00 pm

Nicollet D

Breakout

Communicating your value: Gain influence, build partnerships, manage expectations, and get results

Hema Manwani

Senior UX Writer, CrowdStrike

Communicating your value: Gain influence, build partnerships, manage expectations, and get results

11:10 am

–

12:00 pm

Nicollet A

Breakout

Little projects, big improvements: Small-step content strategy to improve your website experience

Erin Schroeder

Content Strategist, Lullabot

11:10 am

–

12:00 pm

Nicollet A

Breakout

Little projects, big improvements: Small-step content strategy to improve your website experience

Erin Schroeder

Content Strategist, Lullabot

Little projects, big improvements: Small-step content strategy to improve your website experience

11:10 am

–

12:00 pm

Nicollet BC

Breakout

Grow your content career: How to wrangle influence, ambiguity, and autonomy

Shannon Leahy

Senior Content Design Manager, Adobe

11:10 am

–

12:00 pm

Nicollet BC

Breakout

Grow your content career: How to wrangle influence, ambiguity, and autonomy

Shannon Leahy

Senior Content Design Manager, Adobe

Grow your content career: How to wrangle influence, ambiguity, and autonomy

12:00 pm

–

1:30 pm

Break

12:00 pm

–

1:30 pm

Break

1:30 pm

–

2:15 pm

Main stage

Attendee spotlight

Lightning talks

Keri Maijala

Manager, Content Design, LinkedIn

1:30 pm

–

2:15 pm

Main stage

Attendee spotlight

Lightning talks

Keri Maijala

Manager, Content Design, LinkedIn

2:15 pm

–

2:45 pm

Main stage

Keynote

Conversations for strategic action

Erika Hall

Co-founder and Director of Strategy, Mule

2:15 pm

–

2:45 pm

Main stage

Keynote

Conversations for strategic action

Erika Hall

Co-founder and Director of Strategy, Mule

2:45 pm

–

3:15 pm

Main stage

Keynote

At the core: The people, systems, and culture of a strong content strategy practice

Natalie Dunbar

Author and Content Strategist

2:45 pm

–

3:15 pm

Main stage

Keynote

At the core: The people, systems, and culture of a strong content strategy practice

Natalie Dunbar

Author and Content Strategist

At the core: The people, systems, and culture of a strong content strategy practice

3:15 pm

–

3:45 pm

Break

3:15 pm

–

3:45 pm

Break

3:45 pm

–

4:15 pm

Main stage

Keynote

Now you tell me: What I wished I had learned sooner in my content career

Gord Roberts

Manager, Web Content Strategy, Bank of Canada

3:45 pm

–

4:15 pm

Main stage

Keynote

Now you tell me: What I wished I had learned sooner in my content career

Gord Roberts

Manager, Web Content Strategy, Bank of Canada

Now you tell me: What I wished I had learned sooner in my content career

4:15 pm

–

4:45 pm

Main stage

Keynote

Building relationships: Content strategy’s most valuable deliverable

Eileen Webb

Director of Strategy & Livestock, webmeadow

4:15 pm

–

4:45 pm

Main stage

Keynote

Building relationships: Content strategy’s most valuable deliverable

Eileen Webb

Director of Strategy & Livestock, webmeadow

Building relationships: Content strategy’s most valuable deliverable

4:45 pm

–

5:00 pm

Main stage

Wrap up

Kristina Halvorson

Founder and CEO, Brain Traffic

4:45 pm

–

5:00 pm

Main stage